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During the week, we consume words in snack able, tweet able bites. But on the weekends, we have the time to take a dive into the murkier, lengthier depths of the Internet and expand our attention spans beyond 140 characters. We can brew a cup of coffee and lie back with our iPads, laptops, Smartphone’s and Kindles.

Since you're bound to miss a few things during the daily grind, we present to you, in our weekly installation of Mashable Must Reads, a curated list of can't-miss stories from around the web to read and reflect on.

The Year in Racial Amnesia

The 21st century has been hailed as a post-racial America, a country where an African-American is serving his second term in the nation's very highest office. But, Cord Jefferson argues, that's a narrow, utopian and skewed perception. His essay is as thoughtful as it is disheartening: "A person's skin color as it relates to crime only becomes pertinent when that person's skin is dark."

How Will New York City's Tech Industry Fare Under Mayor de Blasio? 

As Michael Bloomberg, who put technological advancement at the forefront of his mayor ship, exited office this week, companies nervously bit their fingernails. Would Bill de Blasio, a man who campaigned to the everyman, the opposite of the tech billionaire, place the same emphasis on digital innovation? De Blasio plans to continue some of Bloomberg's work with Silicon Alley, but with any regime shift comes a refreshed list of priorities. 



Jesse Willms, the Dark Lord of the Internet 


Ecommerce rears its ugly head in the form of Jesse Willms, the man behind most of those inescapable spammy ads that pollute the Internet; he defrauded customers of hundreds of millions of dollars. This profile weaves the story of a hustler who gives new definition to the word "hustle" — an important read for anyone who has ever sold or purchased anything online.


Could Bidding for Players Fix the NCAA?


College athletes don't get paid what they deserve; that much has been argued many, many times. The NCAA is an unforgiving monopoly that doesn't pay athletes more than a free ride to school, Jonathan Mahler argues, even while colleges are raking in hundreds of millions from ticket sales, concessions, merchandise and TV contracts. But if colleges simply placed bids to bring on high school recruits — well, that could change the game.


Marketers Learn to Play by Facebook's Changing Rules


As Facebook continues to tweak its News Feed algorithms, companies and their social media marketers watch as years of work are undermined seemingly overnight. Yet they can't do anything but throw their hands up in the air, take a deep breath, and start anew at adapting to the changes. Otherwise, they'll be left behind.


A Deadly Mix in Benghazi 


In a thorough investigation, the Times examine the reality behind the deadly attack on American outposts: one that is much murkier and complex than initially believed, or at least initially conveyed to the public. This conspiracy theory takedown reports that the violence was fueled entirely by something other than al Qaeda.


Facebook in 2014: Fighting for Social Supremacy | Mashable


You'd be hard-pressed to find a more popular, yet polarizing, service than Facebook over the last decade. While 2014 is, in all truth, just another year for the social media giant to collect users, data and revenues, it's also a reminder of how far Facebook   has come — and how quickly the tech world evolves.




How Netflix Reverse Engineered Hollywood


To understand how people look for movies, Netflix makes up micro-genres. 76,897 of them, to be exact, from "Cult Evil Kid Horror Movies" to "Romantic Chinese Crime Movies." These micro-genres, a strange confluence of human intelligence and machine intelligence, even take priority over a movie's rating. Alexis Madrigal delves inside the system to uncover the video streaming service's business model.




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You're tired. You've had a rough day. You're just not feeling up to giving your elevator pitch 25 times in the span of two hours. And that networking event you're scheduled to attend tonight is the last place on Earth you'd like to be.

Believe me, you're not alone. I've never met someone who finds networking easy all the time. Extroverts, introverts, shy people, gregarious people: No matter what your personality, there will be a time in your life when you just don't want to network.

But, if you have to network anyway, you should go in with the right attitude. Whatever the cause of your networking dread, we've got the solution. Read below for three common networking pain points—and what to remind yourself to stay strong (tonight!).

1. "I'm Networked Out"

Maybe you're looking for a new job or are trying to build relationships in a new city—whatever the reason, your schedule has been jam-packed with events lately, and you just want a break.

And sure, sometimes, you should honor that. If you're truly networked out, it's totally OK to take a night off. But there are also times when you need to grin and bear it: when you're dealing with unemployment, when you've already skipped three events this week, and when you know this is a really cool opportunity but you just don't want to go, to name a few.

Remind Yourself: "The Next Person I Talk to Could Change My Life"

At times like this, it's best to tap into your inner FOMO and remind yourself that, by not going, you could miss out on a life-changing connection. Someone you've always wanted to meet could be at this event. The next person you talk to at one of these events could be looking to hire someone exactly like you.

If that's not enough to motivate you to put your networking shoes on, try basic bribery. Think of what you'd rather be doing instead of going to the event, and set it up as a reward for yourself for after you go. Make sure to set a goal for how many connections you'll make, too: Say, if you leave the event with three business cards, you're allowed to meet your friends for a drink or rent a movie for the night. That way, you'll get some solid networking in but still have time to rejuvenate.

2. "I Never Talk to Anyone Good"

Maybe the reason you want to avoid this next networking event is that you feel like they're always fruitless. You show up, get a drink or some snacks to keep yourself occupied, maybe chat for a few minutes with a couple people, but never leave with the seeds of any meaningful relationships. Besides the free food and booze, you just don't see the value in going through this again.

Remind Yourself: "People Want to Know Me as Much as I Want to Know Them"

This is my biggest networking pain point, so I understand. Especially if you're a little shy or unsure of yourself, it can be a hard one to overcome.

I've found one of the best ways to push past this is to remind yourself that, yes you're interesting and people will want to get to know you, but only as much as you want to get to know them. More importantly, people will want to get to know you more if you look like you want to get to know them.

Translation: If you're hovering by the snack table looking unhappy and glancing up at the clock every so often to see how much longer until you can go, you're not exactly inviting people to approach you. And you're not helping anyone — least of all yourself.

But, if you remind yourself of this point, step out into the middle of the room, stand tall, and smile, you've done almost all of the work. People will likely start approaching you. And then, if you actively listen and stay engaged, the conversation will likely keep rolling. Even if you barely say a word, they'll leave with a great impression of you. People like to feel like they're being listened to. They don't like to feel like you don't want to be there. Simple as that.

3. "I'm Sick of the Small Talk"

If you have to ask one more person, "So, what brings you here tonight?" you're going to flip. You know that relationship-building involves a certain amount of getting to know each other, but you're just sick and tired of the surface-level chit-chat that seems to fill the time at most networking events.

Remind Yourself: "Networking Doesn't Have to Be Schmoozing"

If this is your current pain point with networking, there are a couple of solutions. First, try updating your repertoire of networking conversation starters. By approaching the conversation with a more unusual question, you might get somewhere more interesting than "What do you do?" and "Where are you from?"
Or, it may be time to mix up your venues for building these relationships. Remember, not all networking has to happen at cocktail hour types of events. In fact, some of the most interesting relationship-building can happen elsewhere. So, instead of looking for your run-of-the-mill events, see if there's a conference you can attend, a hackathon or similar event you can participate in, or even a project you can help with. These sorts of events will put you in a much more collaborative environment that will allow you to get to know people in a different way than by simply drilling them with questions.

I know: Nothing I can tell you will make networking easy all of the time. But with these mantras in mind, you should be able to walk into your next networking event with the right attitude—and walk out with a big stack of business cards.

Image: Mashable composite. Images: iStock,  MarylB

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Facebook CEO Mark Zuckerberg and wife Priscilla Chan took the whole "season of giving" thing to heart once again in 2013.

For the second straight year, the 

couple gave away 18 million Facebook shares — a gift worth more than $970 million — to the Silicon Valley Community Foundation in December.

The donation was the largest charitable gift on public record in 2013, according to the Chronicle of Philanthropy, and marked the first time that donors under the age of 30 were responsible for the year's largest donation. Zuckerberg and Chan's 2013 donation was equal in shares to the gift the couple gave the same foundation in December 2012. That gift was valued at just under $500 million at the time, but the success of Facebook's stock over the past 12 months more than doubled the value of the 2013 donation.

The Siicon Valley Community Foundation serves as a gatekeeper to a number of different charitable causes. Donors provide the financial capital, and the foundation assists them in making sure their gift is presented to the appropriate charities. In 2013, the Silicon Valley Community Foundation awarded more than 10,000 grants to over 29 different countries, according to its website.

Nike Chairman Phil Knight and his wife Penelope were responsible for the second largest donation on public record in 2013: a $500 million pledge to the Oregon Health & Science University Foundation for cancer research.


Of the top 15 public gifts in 2013, 12 were awarded to college or universities, including a $350 million pledge by Michael Bloomberg to Johns Hopkins University. In all, 15 different individuals (or couples) donated gifts of $100 million or more in 2013, an increase over 11 individuals in 2012, according to the Chronicle of Philanthropy.

Zuckerberg and Chan haven't stopped their charitable giving at 36 million shares. Zuckerberg signed the "Giving Pledge" in 2010, an agreement to give more than half of his wealth to charity over his lifetime or after his death. The "Giving Pledge" currently has more than 120 commitments, including Microsoft co-founder Bill Gates and wife Melinda, Berkshire Hathaway CEO Warren Buffett, and businessman Carl Icahn.





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